KCRW Moves Into New Headquarters as DJ Jason Bentley Mulls His Future
Persuasive open radio station KCRW has at long last left the storm cellar and entered its new home: a shimmering, 34,000-square-foot, three-story $21.7 million glass structure on the grounds of Santa Monica College. Some portion of a $115 million improvement of its Center for Media and Design, it’s a sparkling, glossy and enormous advance up from its past studio — lovingly alluded to as the cell — not exactly a mile away.
A radiating station President/GM Jennifer Ferro drives Variety on a voyage through the new office, planned by Clive Wilkinson, the South African-brought into the world engineer whose eminent work incorporates some of the insides at Googlepex, Google’s Silicon Valley home. Ferro is a 25-year KCRW veteran who began as an assistant at the station, at that point took in the ropes from her incredible ancestor, Ruth Seymour (whom she prevailing in 2010), and she drove the charge to adapt the new structure. By adding high-ticket benefactors to the typical fundraiser, she figured out how to raise more than $50 million, with almost half going to development, and the rest dispensed to new programming, conveyance and mechanical updates. The names of the structure’s real recipients line the means to the second floor — each and every supporter is engraved on a divider that takes after the Vietnam War Memorial.
Bentley has been associated with making arrangements for this minute for over 10 years, and the previous summer started some tinkering on the ability side, with the exit of long-lasting Sunday night benefactor Gary Calamar, who joined another individual KCRW alum Harcourt at Cal State Northridge’s KCSN.
The progressions made Bentley consider his very own future, regardless of whether he has no prompt plans. “Partially, my central goal has been practiced here,” he says. “The noteworthiness of the move to this new physical space isn’t lost on me personally. It’s only a decent time to consider my own development direction. With this new part, it might be the ideal opportunity for another perspective here. It sounds self-assertive however I’ve generally had a ten-year outline as a primary concern, and I recently denoted that achievement.”
Obviously, there’s still a great deal on his plate right now to try and mull over anything else. “The key is building extensions to networks outside of our air pocket,” he says about adding supporters and audience members to the station. “Now and again I feel we invest a lot of energy wasting time going on and on in our very own reverberation chamber. We have to work more earnestly to contact new groups of onlookers in this city by being crude, on the ground. We’re in excess of a radio station. We are a piece of the texture of this city.”
Bentley’s next request of business is to tie down a booking to dispatch the station’s shimmering new execution space at a “virtual strip cutting” in May. “Being here has been a mind-blowing benefit,” he includes. “I welcome everything. I would prefer not to remove anything from this feeling of achievement we’re all getting a charge out of the present moment. Yet, I must speak the truth about what’s happening in my psyche about what’s to come.”