‘Miracle Park’ Tops Studios’ TV Ad Spending for the Fourth Week in a Row
‘Miracle Park’ Tops Studios’ TV Ad Spending for the Fourth Week in a Row
Promotions set for the enlivened film had an expected media estimation of $5.18 million through Sunday for 1,718 national advertisement airings on 30 systems. (Spend figures depend on assessments created from March 11-17. Evaluations might be refreshed after the graph is posted as new data ends up accessible.) Paramount organized spend crosswise over systems including Nick, NBC and Cartoon Network, and amid programming, for example, “SpongeBob SquarePants,” “The Loud House” and “PAW Patrol.”
Simply behind “Miracle Park” in second spot: Walt Disney Pictures’ “Dumbo,” which saw 897 national promotion airings crosswise over 36 systems, with an expected media estimation of $4.89 million.
Television advertisement positions for Universal Pictures’ “Us” (EMV: $4.55 million), Warner Bros.’ “Shazam!” ($3.34 million) and Paramount’s “Pet Sematary” ($3.26 million) round out the outline.
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Quite, “Pet Sematary” has the best iSpot Attention Index (139) in the positioning, getting 39% less intrusions than the normal motion picture advertisement (interferences incorporate changing the channel, pulling up the guide, quick sending or killing the TV).
Top Movie Commercials by Weekly TV Spend
$5.18M – Wonder Park
Impressions: 450,320,844
Consideration Score: 91.54
Consideration Index: 80
National Airings: 1,718
Systems: 30
Most Spend On: Nick, NBC
Inventive Versions: 49
Est. Lifetime TV Spend: $32.37M
Studio: Paramount Pictures
Begun Airing: 07/20/18
$4.89M – Dumbo
Impressions: 310,415,551
Consideration Score: 94.47
Consideration Index: 118
National Airings: 897
Systems: 36
Most Spend On: ABC, Nick
Inventive Versions: 26
Est. Lifetime TV Spend: $19.26M
Studio: Walt Disney Pictures
Begun Airing: 09/25/18
$4.55M – Us
Impressions: 257,529,441
Consideration Score: 94.65
Consideration Index: 121
National Airings: 764
Systems: 39
Most Spend On: FOX, AMC
Imaginative Versions: 31
Est. Lifetime TV Spend: $20.36M
Studio: Universal Pictures
Begun Airing: 12/25/18
$3.34M – Shazam!
Impressions: 168,902,083
Consideration Score: 93.00
Consideration Index: 97
National Airings: 598
Systems: 50
Most Spend On: NBC, AMC
Imaginative Versions: 15
Est. Lifetime TV Spend: $11.32M
Studio: Warner Bros.
Begun Airing: 01/20/19
$3.26M – Pet Sematary
Impressions: 119,650,458
Consideration Score: 95.86
Consideration Index: 139
National Airings: 400
Systems: 35
Most Spend On: AMC, Discovery Channel
Imaginative Versions: 5
Est. Lifetime TV Spend: $5.03M
Studio: Paramount Pictures
Begun Airing: 02/10/19
1 Movie titles with a base spend of $100,000 for airings identified between 03/11/2019 and 03/17/2019.
* TV Impressions – Total TV promotion impressions conveyed for the brand or spot.
* Attention Score – Measures the affinity of buyers to interfere with a promotion play on TV. The higher the score, the more total perspectives. Activities that interfere with a promotion play incorporate changing the channel, pulling up the guide, quick sending or killing the TV.
* Attention Index – Represents the Attention of a particular innovative or program arrangement versus the normal. The normal is spoken to by a score of 100, and the absolute record run is from 0 through 200. For instance, a consideration record of 125 implies that there are 25% less interfered with advertisement plays contrasted with the normal.
Assortment has banded together with iSpot.tv, the TV promotion estimation and attribution organization, to present to you this week after week take a gander at what studios are spending to showcase their films on TV. Become familiar with the iSpot.tv stage and procedure.
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