The Future Starts Now Lagos Fashion Week 2021

 

After a hiatus caused by pandemics, Lagos Fashion Week will be back at the Lagos Fashion Week Tents Federal Palace Hotel, October 27th-30th.

#TheFutureStartsNow was the theme of this year’s edition. It speaks to the need for a global industry that values people and preserves the environment. For the next decade, and many more, fashion’s future starts now. It begins with rising talent across the continent and a commitment by our ecosystem to adopt functional fashion systems that deliver economic, social, and environmental solutions that benefit all.

 

Heineken Lagos Fashion Week is supported and promoted by Style House Files Lush Hair Advantage Austria Nigeria, OPPO & Nigerian Export Promotion Council.

Officially, the countdown has begun! There are 7 days left, and Lagos Fashion Week will be back in full force.

 

We met with Cynthia Abila and Pepperow, Studio IMO, Elfreda, Vicente, and their muses Angel Obasi and Saleema. They shared their thoughts on fashion’s future in Africa with us.

 

Lagos Fashion Week will return to Federal Palace’s physical tents, but this year’s edition will be hybrid. It will feature digital shows highlighting rising African talent and a separate exhibition of selected designer’s collections.

Fashion Business Series is a digital platform that facilitates conversations between key stakeholders of the industry. It will be held on 27 October 2021. Aissa Diaone, Busayo Olupaona and Chid Liberty will speak.

 

 

* Fashion Business Series: 27 October 2021

*Digital & Offsite Shows: 28 October 2021

* Physical Runway Shows: 29-30 October 2021

 

LFW Official Covid-19 Policy

We are committed to protecting our community and preventing the spread of coronavirus during Lagos Fashion Week.

 

Discover the Lagos Fashion Week designers made up of businesses and brands. You’ll find brand biographies and look books, as well as links to digital showrooms. Also, you can find the latest collections and catwalk shows.

 

https://lagosfashionweek.ng/designers

 

As part of our ongoing commitment to foster new conversations and exchanges of ideas around sustainability in fashion in Nigerian and African countries, Lagos Fashion Week has teamed up with Fru Girls, PopSwap, a new digital community for Global Fashion Exchange, to host a digitally enabled Swap Shop in Lagos. It will be held from 28-30 October. Lagos Fashion Week will promote a circular economy by facilitating the exchange of used items through sharing, donating, and resale.

 

Samatha Adebayo: “The Future of Fashion is inclusion; everyone gets a place at the table.”

 

Edwin Okolo: “The Future of Fashion lies in the metaverse for me, a confluence of virtual and physical fashion.”

“The Future of Fashion means smart production/consumption, sustainability, innovation and technology’ – Omafume Niemogha.

 

Cynthia Abila: “The Future of Fashion will be wearable technology: Smart, intelligent textiles/footwear/clothes are quickly becoming the new innovation.”

 

Campaign Shoot Credits

 

Photography by Demola Mako

Makeup: Wura Salvador

Hair: Lush Hair Nigeria

Jewelry: Milola Jewels

Models: Beth Modelling Agency

Creative direction: Chuchu Ojekwe

Style House : Saleema, Wole Babalola, Angel Obasi, Abiola Sonaike, Deola Adebiyi,

Shoes: Shekudo, Maliko Studios