Young female YouTubers upload hauls videos most often. After each shopping trip, haul videos feature YouTubers describing the products they purchased and introducing them to their viewers.
Bethany Mota, a famous American YouTuber (MacBarbie07), first uploaded videos about fashion purchases she made on her shopping trips in 2009. This video saw her YouTube subscribers grow exponentially. According to reports, she earns about half a million dollars per year just by filming and shopping.
Zoe Sugg (Zoella), a British YouTuber, regularly updates her female followers on where she shops. Sugg is a fashion influencer, having received more than 950,000,000 casual views on her YouTube channel.
1-Patricia Bright
2,870,000 Subscribers
About 316,572,221 views
In July 2010, she joined.
Patricia Bright, a British-native beauty expert and the next fashion influencer on our list, brings a new perspective to beauty products. She also shares “Stalk My Life” videos which keep her followers informed about her daily life.
2-Coolirpa
2,030,000 Subscribers
Around 136,891,142 views
Oct 2010: Joined
Coolirpa’s female founder April specializes in DIY fashion and beautiful creations. She is passionate about thrifting old clothes and turning them into something new and fresh. A $5 shirt was transformed into a $228 shirt by her. This is one fashion influencer who is an entrepreneur!
3-Vanessa Zilleti
346,000 Subscribers
View count: 48,645,513
In September 2010, she joined.
Vanessa Zilleti, a fashion influencer from Italy, is the next! Vanessa shares her personal life through an Italian channel. Subscribers will be entertained by an exciting new wedding, a face-care routine, and “shopping” with Vanessa. Her unique background gives her an interesting perspective on fashion and beauty.
4-Jenn I’m
2,500,000 subscribers
View count: 268,664,902
In February 2010, she joined.
Jenn I’m, a Korean beauty influencer was born and raised in Los Angeles. She specializes in tutorials, monthly favorites, and lifestyle advice. Jenn loves to travel but also loves sharing her experiences. Jenn is also an expert in “What Would Jen Wear?” Jenn also specializes in “What Would Jen Wear?”, which includes diet tips and tips on posing for pictures.
5-Samantha Maria
1,790,000 subscribers
View count: 194,262,934
In July 2009, she joined.
Samantha Maria, a London-based fashion blogger, and Youtuber have a passion for traveling the world, eat and collect handbags. Her videos focus on her personal style, beauty tips, travel, and advice. Samantha is well-known for her latest video about her mental health struggles. Her video has been viewed over 75K times and provided the comfort that the Youtube community needed.
6-Mel Joy
1,330,000 subscribers
Around 92,670.339 views
In April 2014, we joined.
Melody Joy, an American teenager, loves fashion and beauty. She also enjoys videography of almost everything. Mel’s channel features a variety of content, including beauty tips and pranks for her friends. Many of her popular videos feature her boyfriend picking her outfits or guessing the cost of certain clothes.
7-Zoe Sugg
11.5M subscribers
View Count: 1,114,972,477
In December 2009, she joined.
Zoella is a lifestyle blog covering fashion across the country. Zoella covers a variety of styles and provides a glimpse into her chaotic life.
2,390,000 subscribers
About 197,993,577 views
In April 2008, she joined.
Tess Christine, a New York legend, shares her makeup tips and tricks with everyone in her area. Tess enjoys incorporating outfit ideas into her OOTD’s (outfits of the day) and is well-known for taking a soft t-shirt to the next level.
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