Fashion News: The Spring Summer 2024 Trends are not missed!


Welcome to our guide to the fashion trends revolutionising Spring/Summer 2024! This season, style is expressed with boldness and personality, with a mix of historical and futuristic influences.

Natural and comfortable is the way to approach the 2024 summer fashion season, but it is also a lifestyle trend. With hemp and other natural textiles used by most fashion brands and the rising number of cannabidiol users for a natural relaxation – and with CBD products legally retailed at the best CBD flower shop available online – you know what to expect this year!


Let’s explore together the main fashion trends that you absolutely cannot ignore.


Botanical Aesthetics and Floral Print

Flowers are blooming in Spring Summer 2024 fashion with bold and vibrant floral prints. Most creative directors of fashion houses for Spring/Summer 2024 have put aside the preconception that floral inspiration is banal for spring and have competed to present floral garments in different styles and colours in their collections. The floral trend will, therefore, be stronger than ever, and colourful buds will bloom on every garment in the wardrobe. Embroideries, prints, applications: the declinations are many and all irresistible.


Padded waistcoats: for a practical and fashionable style

Men’s waistcoats are essential for a practical and fashionable style, especially in the mid-season when temperatures vary. Here is a selection of high-quality waistcoats available at Berton shop that will guarantee unrivalled comfort and style.


Let’s start with a timeless classic, the flagship of the Barbour men’s collection: the Lowerdale waistcoat that pays homage to the brand’s equestrian heritage. Made from the unmistakable diamond quilted fabric, it features a stand-up collar finished in microfibre for a warm and soft feel against the skin. The rain collar with press studs protects from rain and wind and offers warmth on cooler days.


For lovers of practicality, we present Norway’s blue, smooth waistcoat with a mandarin collar. The drawstring waist allows you to adjust the width of the waistcoat, ensuring maximum comfort and coverage. The blue colour is versatile and goes quickly with a variety of outfits, making it a must-have garment for every fashionable man.


Returning to olive green, the trend colour of the spring-summer 2024 collections, we cannot fail to mention Blauer USA’s padded jacket. Made from high-quality materials, it offers comfort, and its modern, sporty design makes it suitable for various looks, from casual to formal.


We finish with a light and practical model presented by Save The Duck. The garment is made of innovative and sustainable materials and offers warmth and comfort without compromising style. Wear it over a striped shirt and under a denim jacket for a simple yet sophisticated style. If you are looking for something more elegant, wear it under a white shirt and dark trousers.


Trench mania

The trench coat is experiencing yet another revival this year: presented in different models and colours, it is ready to make its comeback as the undisputed star of the fashion catwalks. The classic beige trench coat, materials, and colours are played with on the catwalk.

The black colour lends a sophisticated elegance, perfect for any occasion. Wear it over a black dress and complete the look with pumps for an important dinner or event, with skinny jeans and a printed T-shirt for a walk downtown or a trip out of town.


Marella presents its biscuit-coloured single-breasted trench coat model for the spring season, a feminine and iconic garment. Made of lined stretch cotton, it is a light and breathable garment. The neutral colour is easy to match everything, whether over patterned dresses or overalls such as palazzo trousers and a soft blouse, for a relaxed and comfortable look.


For those who are looking for a bold and trendy garment, the choice must fall on the Colmar trench coat. This bright green coat gives your look a fresh and original touch and lends itself well to sporty and practical outfits.


We finish our selection of women’s fashion trends with the Woolrich trench coat in classic blue: a timeless, iconic garment that is a must-have to complete spring outfits. The clean lines and primary colour make it suitable for any elegant or sporty outfit.


Clean and Chic Look 

Minimalism is back in style, with clean lines and neutral colours: combinations that never get tired and you can’t have in your wardrobe. We present a series of simple and essential garments that can be paired together in a single outfit or mixed to balance more eccentric and colourful looks with patterned elements.


Let’s start with the Calvin Klein t-shirt made with 50% cotton in conversion, grown without synthetic pesticides, synthetic fertilisers, or genetically modified seeds. Light blue is definitely a favourite shade for the spring summer 2024 season and will be the star of men’s spring outfits in a fresh shade that smells of summer. This t-shirt can be worn with jeans, dark trousers, or light shades such as the Havana & Co model in soft cotton.


Completing the outfit is an electric blue jumper by Napapijri, which brings liveliness and freshness, and the Yonas padded jacket by Save the Duck, which is ideal for city and outdoor adventures. It is practical and lightweight and features a practical double-slider closure, stand-up collar, and Lycra trim at the cuffs for added comfort.


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