How Music Videos Become an Alternative for Fashion Shows
Music videos have already awakened several of summer’s hottest trends. For example, because of Harry Style’s provocative retro romp about the California coastline because of his video “Watermelon Sugar,” consumers were searching out fresh fruit prints and effortlessly cool tops like his crochet tank along with a slow-made Bode shirt.
Meanwhile, animal prints have been gifted with all the Midas touch of Beyoncé, in addition to Cardi B and Meghan Thee Stallion–who each translated the exotic images in a sense as exceptional as a zebra’s stripes.
At this moment, however, music videos aren’t merely being revered as a medium for artists to bring their lyrics into life visually–regularly only with musicians self-filming along with self-directing.
Music videos may also be satiating consumers’ thirst for celebrity-driven style trends and aspirational designs through the event. Without a red carpet or a runway to see and most fashion magazines pivoting coverage to current events, music videos have been a supply of dreams and a glimpse into what fashion could have appeared to be in 2020 if most of the entire planet wasn’t lazing in loungewear.
Fashion Shows Music Cottage core
Together with her pared-down songs and reflective lyrics, then it shouldn’t come as any surprise that Taylor Swift was chosen for an easy Cottage core-inspired aesthetic for her “Cardigan” music video, the very first single off her quarantine album “Folklore.”
Cardigans–a surprise summer trend spurred on by David Beckham, Harry Styles (back ), and most recently by Jaden Smith, uttered a color-blocked cardigan in the virtual red carpet for MTV’s VMAs–play a more central role from the audio video. Taylor Swift has even added cardigans to her merchandise to your album.
The video highlights the following emerging pandemic trend: the home dress. Edited notes Swift wears a dress similar to Wendy’s airily legendary nightgown in “Peter Pan.”
Fashion Shows Music Disco fever
Edited explains the video’s designer appearances, bold colors, and flashes of nudity as “a recipe for success.” Still, the video’s fashion is an essential step apart from the bohemian’70s layouts that have swamped the runway, making room for its decade glitzier and glamorous side disco.
The Glitter-ball purple eyeshadow and bold red lipstick combination exploited with the star spurred a host of re-creations out of fans, with all the singer re-posting her favorites on societal networking.
“Vibrancy and excess are key themes areas is a major sense of nostalgia, with philosophical references out of the’70s and’80s,” Edited said, adding that garments having heavy sequins and layered accessories might have the best possibility of commercial success this collapse.
Fashion Shows Music Pastel Power
The collective capability of BTS fans is on full display this summer.
Together with having an influential force on the U.S. presidential campaign course –the band’s fans were credited with all of the estimated attendance amounts at President Trump’s rally in Tulsa, Okla. by registering for tickets, only to prevent show up–they also helped their cherished K-Pop boy group fracture records. In August, the first entirely English song from BTS, “Dynamite,” became the first video to reach 100 million viewpoints in 1 afternoon on YouTube.
The upbeat, positive lyrics for “Dynamite” play out in a colorful and nostalgic audio movie using the fashion that secrets to several GenZ styles, including sporty men’s wear and back-to-basic normcore look like double lace and bucket hats. A week ago, worldwide fashion search platform Lyst reported hunts for’90s-style Kangol hats totaled 128 percent following the video’s release.
“Accessories and jewelry are rife with chains, retro sunglasses and shed earrings that contribute into the E-Boy aesthetic,” Edited reported, referencing the Gen Z subculture that references skate, goth, and K-Pop culture.
From the video, BTS also adopts makeup for adult men, which is edited lauded because of challenging Western beauty standards and for clear boundaries of traditional masculinity.
Fashion Shows Music Statement dressing
The wardrobe worn by Ciara from the music video for “Rooted” strengthens the song’s cultural and political message.
In this video, edited noted Ciara dons a leather jacket with her hair in an afro reminiscent of the Black Panther Party. The video also reflects current streetwear trends. She is flanked by an all-Black supporting throw dressed primarily in streetwear; Ciara sports black bike shorts for dance scenes–a staple in on-site wardrobes.