Fashion Fair Back
Before she went to Paris to become a muse for Karl Lagerfeld and Anthony Lopez, Pat Cleveland, a model, received a letter from Eunice W.Jones in 1966. Johnson Publishing Company, a Chicago-based company that produced influential magazines Jet and Ebony, officially invited Cleveland, then 16, to join its “traveling troupe” at the Fashion Fair. Ebony’s annual signature event was a mobile runway show. Highlights from Paris were brought to American cities via Greyhound bus. Johnson was able to host as many as 187 shows in 12 weeks. Johnson also engaged the fashion-crazy but largely ignored the Black middle class. She gave them access to Valentino Couture and Yves Saint Laurent. Johnson managed a tight ship. The invitation contained a simple packing list: two pairs of slacks, one pair of low-heeled sneakers; two cardigan sweaters and one dark skirt; two blouses and fold-up slippers to take the bus. It also warned that models who miss a bus departure or skip a curtain call would face a $25 fine.
Fashion Fare
Cleveland says that the Fashion Fair was “the most beautiful, glamorous, and glamorous thing you could do in 1966,” including traveling across America to put on these shows. There was also danger involved in the trip, especially when it reached the Deep South. Cleveland still credits the Fair for her jump-starting her fashion design and career and her ability to use makeup. The now 71-year old recalls that she used to mix taupe eyeshadow with different shades of brown and then mixed it with regular liquid eye foundation to create the colors that would go on her face.
It had chocolatey undertones and golden undertones and came in pretty pink boxes. It was carried exclusively by major departmental stores and quickly became a benchmark for luxury Black beauty. The advertisements were fronted by Natalie Cole, Diahann Carroll, Cleveland, and Diahann Carroll.
Before she went to Paris to become a muse for Karl Lagerfeld and Anthony Lopez, Pat Cleveland, a model, received a letter from Eunice W.Jones in 1966. Johnson Publishing Company, a Chicago-based company that produced influential magazines Jet and Ebony, officially invited Cleveland, then 16, to join its “traveling troupe” at the Fashion Fair. Ebony’s annual signature event was a mobile runway show. Highlights from Paris were brought to American cities via Greyhound bus. Johnson was able to host as many as 187 shows in 12 weeks. Johnson also engaged the fashion-crazy but largely ignored the Black middle class. She gave them access to Valentino Couture and Yves Saint Laurent. Johnson managed a tight ship. The invitation contained a simple packing list: two pairs of slacks, one pair of low-heeled sneakers; two cardigan sweaters and one dark skirt; two blouses; slippers for the bus; and the warning that models who miss a bus departure or skip a curtain call would face a stiff $25 fine.
Cleveland says that the Fashion Fair was “the most beautiful, glamorous, and glamorous thing you could do in 1966,” including traveling across America to put on these shows. There was also danger involved in the trip, especially when it reached the Deep South. Cleveland still credits the Fair for her jump-starting her fashion career and her ability to use makeup. The now 71-year old recalls that she used to mix taupe eyeshadow with different shades of brown and then mixed it with regular liquid eye foundation to create the colors that would go on her face.
Fashion Fair’s classics are being reworked in the new collection. They were previously fronted by Pat Cleveland, who will be back in a digital campaign.
Courtesy Pat Cleveland
Sam Fine, a makeup artist from Chicago who counts Beyonce as a client, says: “I’m familiar with Oprah, Michael Jordan, and the Johnsons.” Fine recalls that seeing the Fashion Fair display at Neiman Marcus as a child was “mind-blowing.” Later, the number of stores carrying Fashion Fair grew to more than 1,500, with 2,500 worldwide. The brand made close to $60 million in global sales in 2003. Johnson Publishing, facing a similar media landscape, couldn’t afford to keep Fashion Fair in stock.
Fine was hired in 2013 to create a capsule collection for the company. However, it wasn’t enough. Disgruntled loyalists took to Twitter in 2015 to complain about the brand’s disappearance from shelves. Then the hoarding began, straining an already fragile supply chain. Desiree Rogers was the Johnson Publishing CEO from 2010 through 2017. She says, “I don’t think people fell out love with Fashion Fair. But they couldn’t find it.” Desiree Rogers, the CEO of Johnson Publishing from 2010 to 2017, says that “people didn’t fall out of love with Fashion Fair, but they couldn’t find it.” If Beale Street Could Talk, star KiKi Lenny will serve as ambassador.
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Fashion Fair’s 70-piece collection is reworked for a new era. Shoppers are looking for transparency in all aspects of their skin, especially regarding what they put on it. Mayberry McKissack says, “We’re making certain that the ingredients are cleaner than before.” There are now 14 lipsticks available, including the iconic shades Sepia, Chocolate Raspberry, and Ole’ Orange. Both loose and pressed powders contain nutrient-rich rice germ extract to protect against harmful environmental factors like blue light and air pollution. A new primer also contains peptides that help to reduce hyperpigmentation.
Layne says, “To be part the beauty brand that made space for us, catered to our needs and made us feel special, that’s all I’m about,” and will next appear in Don’t Worry Darling. Olivia Wilde’s anticipated second directorial effort. Fine will also be back, but this time as an official brand representative. This will allow him to manage his other role, Vice President Kamala Harir’s go-to makeup artist. Cleveland will also be returning as part of a digital campaign. Fine said that few brands are well-known enough to launch again and that they are beloved enough to even be given the chance of being rediscovered. He also noted that the second act of the products will appeal to both old-timers and newcomers. It’s like Tina Turner’s story. You know what I mean.
The result is a mix of old trends that span from the disco decade through the early aughts with modern updates such as prints and hemlines.
Not all styles you have worn over the years are returning to fashion (and that’s probably the best part — JNCO jeans, we’re looking at ya). We’re going to show you how to style each of the top trends from each decade and help you navigate the maze of nostalgia fashion.
Rogers and Mayberry McKissack, who grew up watching their mothers use Fashion Fair, are firm believers that a brand’s narrative still has meaning in a saturated market. They believe that people are tired of instant brands and want the real deal. A brand with almost 50 years of history, and a track record serving the community before inclusivity, is the best option. They might be right. Rogers says, “I feel like Fashion Fair has put her crown back on.” “The queen may have had a break, but she’s now putting on her gown, her high heels, and sitting back in her throne. Watch our rule.
